UKCF director Andy Payne leads campaign to stem brain drain; U.K. gaming industry levels up


FORTUNE — A 10-year campaign to achieve tax breaks for videogame development in the U.K. is victorious, with the country’s creative industry hoping it will reverse a “brain drain” of talent to North America.
The move — now ratified into law by the European Commission — puts the games industry on par with film and TV production in Britain, which already enjoy relief, enabling them to attract big overseas budgets.
Andy Payne, chairman of the Association for UK Interactive Entertainment and CEO of indie publisher Mastertronic, (AND an UKCF association director!)  has been one of the people involved in the campaign.

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