Indiegogo crowdfunding site adds power of Google Analytics

Indiegogo gives users some firepower. The popular crowdfunding platform, Indiegogo, has announced the addition of many new features to its service. The most exciting of these is the new dashboard that gives campaigners analytics for their campaigns.

Indiegogo announced the new dashboard would give campaigners access to data, including the ability to track which domains are driving campaign traffic, conversion rates, where contributors are based, and who is referring visitors to a particular campaign. It will also depict current trends: hourly, daily, and weekly, allowing you to see what is working and what is not.

There is also an improvement to the “Contributors” tab, allowing you to make fulfillment management easier and more efficient. This tab will provide you with everything you need to track your campaign’s perk fulfillment. You can mark the ones you have fulfilled and filter by perk, shipping country, and fulfillment status.

Read More at The American Genius