Author:Julia Groves

I. Some context behind the rise of crowdfunding

Agrawal et al. (2010) described the rise of CF in the context of three factors: (i) the shortage of capital engendered by the current global crisis that prevents funds being raised for entrepreneurial projects. (ii) the evolution of Web 2.0 technologies, which has made easier to develop the...

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Rise of crowdfunding in the numbers

                Crowdfunding raised almost £1.8 billion in 2012 for tens of thousands of ventures. This is set to approach almost £3.5 billion, (Massolution 2013, Reuters 2013) - nearly 100% year on year growth for the past 3 years. Since 2009 there have been an estimated £6.8 billion raised...

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Event: 2.11.13 – 16:30 to 19:00 – The future of Crowdfunding, is it a viable alternative investment?

SyndicateRoomone of the UK's leading Equity Crowdfunding platforms will be hosting what looks set to be a very timely and interesting event. The crowd can now invest in high quality opportunities as professional investors while also taking advantage of Seed Enterprise Investment Scheme and Enterprise Investment Schemes. Book your...

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Press Release – Investing Zone

Having won the account last month, pitching against three other agencies, creative agency other takes a bold approach to taking InvestingZone to market. Crowd equity platform InvestingZone offer investors a new way of backing companies for people who want the higher returns and excitement of entrepreneurial SME and start-up businesses –and are willing to take understandable risks.   Running through October and November, our campaign targets the confident investor with an off and online media  mix that includes national press, online space plus ambient channels such as taxis, and oyster card covers handed out at key city underground stations. With crowdfunding noise increasing the challenge was to carve out a unique place for InvestingZone which is the only crowdfunding platform where the directors have direct venture capital expertise. In a series of creative treatments, no-frills headlines – ‘Not for idiots’, ‘Don’t follow the crowd, work it’, ‘Nobody tells you what to do’, ‘The cleverest person you know is you’ - pull no punches to attract the financially savvy to register. Jon Dobinson, Executive Creative Director at other said: “The InvestingZone campaign targets sophisticated investors who have seen plenty of financial marketing. People with the confidence and knowledge to take big, entrepreneurial investment decisions are used to thinking differently and aren’t afraid to back their own judgment. Our work stands out because it speaks directly to them and makes a big impact on a limited media budget. It’s a big departure from traditional old financial advertising, just as InvestingZone itself is a big departure from the traditional old investment options. People won’t ignore this campaign.” InvestingZone backer, Jon Moulton said: “Often the cleverest person an investor knows is him or herself. Nobody tells you what to do! InvestingZone lets the investor spread the risk and take control, which is an exciting prospect for most investors. If you’re an investor, try it.”...

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Sharing Economy kicks off on Crowdcube – Get stuck in together

Sharing Economy Experts Launch Crowdfunding Campaign on @CrowdCube A leading provider of technology based asset-sharing solutions, Compare and Share, launched their crowdfunding campaign on CrowdCube http://bit.ly/1arbdwQ Friday 11 October. Compare And Share are seeking a £50,000 investment as the first and only aggregator of the Sharing Economy in the world,...

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