Author:Entrepreneur

Crowdfunding Without Kickstarter

When Kickstarter rejected Lockitron, founders Cameron Robertson and Paul Gerhardt built their own website to crowdfund their phone-enabled door-locking device. After 24 hours, they'd reached their goal of $150,000 in preorders. By the end of their 30-day campaign last November, nearly 15,000 people had reserved a Lockitron, with advance orders...

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How to Set a Crowdfunding Goal

Source: Entrepreneur   In her book Cash From the Crowd, Sally Outlaw, founder and CEO of crowdfunding website peerbackers reveals the secrets of funding your business with help from colleagues, peers, family, friends and even perfect strangers through a crowdfunding campaign. In this edited excerpt, the author offers tips on...

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Successful Crowdfunding Is About More Than Money

Source: Entrepreneur If you're launching a crowdfunding campaign solely to raise money for your business, you're missing the point, says Danae Ringelmann, co-founder of the popular San Francisco-based crowdfunding platform Indiegogo.   "There is not a better indication of the market than people actually voting with their dollars," says Ringelmann. "It...

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Which Type of Crowdfunding Is Best for You?

Originally published in the Entrepreneur   In her book, Cash From the Crowd, Sally Outlaw, founder and CEO of crowdfunding website Peerbackers, reveals the secrets of funding your business with help from colleagues, peers, family, friends and even perfect strangers through a crowdfunding campaign. In this edited excerpt, the...

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