Author:Entrepreneur

Crowdfunding can be really effective – if you know what you're doing

KENDALL ALMERICO
CONTRIBUTOR
Crowdfunding Attorney and JOBS Act Expert

JUNE 17, 2014
Most people do not understand crowdfunding. “I built it, but they did not come” is a common complaint. Some people are shocked and unable to understand why nobody donated to their crowdfunding campaign on Indiegogo or GoFundMe.

Crowdfunding is hard work.

Crowdfunding Without Kickstarter

When Kickstarter rejected Lockitron, founders Cameron Robertson and Paul Gerhardt built their own website to crowdfund their phone-enabled door-locking device. After 24 hours, they'd reached their goal of $150,000 in preorders. By the end of their 30-day campaign last November, nearly 15,000 people had reserved a Lockitron, with advance orders...

McSweeney's Publishing House Launches Crowdfunding Campaign for $15. Yup. For $15.

Aim low and you virtually guarantee success. And if you aim really, really low, then you can orchestrate a reason to bust out the champagne without having achieved much of anything at all. So it is with the crowdfunding campaign run by publishing house McSweeney’s. For its 15th birthday,...

How to Spread the Word About Your Crowdfunding Campaign

In her book Cash From the Crowd, Sally Outlaw, founder and CEO of crowdfunding website peerbackers, reveals the secrets of funding your business with help from colleagues, peers, family, friends and even perfect strangers through a crowdfunding campaign. In this edited excerpt, the author offers tips for...

How to Set a Crowdfunding Goal

Source: Entrepreneur   In her book Cash From the Crowd, Sally Outlaw, founder and CEO of crowdfunding website peerbackers reveals the secrets of funding your business with help from colleagues, peers, family, friends and even perfect strangers through a crowdfunding campaign. In this edited excerpt, the author offers tips on...

Successful Crowdfunding Is About More Than Money

Source: Entrepreneur If you're launching a crowdfunding campaign solely to raise money for your business, you're missing the point, says Danae Ringelmann, co-founder of the popular San Francisco-based crowdfunding platform Indiegogo.   "There is not a better indication of the market than people actually voting with their dollars," says Ringelmann. "It...

Why Equity Crowdfunding Isn't a Threat to Venture Capital

Source: The Entrepreneur   The Jumpstart Our Business Startup, or JOBS, Act of 2012 will make it possible for companies to raise up to $1 million by tapping individuals through online portals, just as soon as the Securities and Exchange Commission has written the rules for these...

Which Type of Crowdfunding Is Best for You?

Originally published in the Entrepreneur   In her book, Cash From the Crowd, Sally Outlaw, founder and CEO of crowdfunding website Peerbackers, reveals the secrets of funding your business with help from colleagues, peers, family, friends and even perfect strangers through a crowdfunding campaign. In this edited excerpt, the...

What the U.S. Can Learn From the Netherlands About Equity Crowdfunding

Originally published in the Entrepreneur  U.S. regulators are tied up in knots trying to figure out how to write laws for equity crowdfunding to prevent fraud. Perhaps they ought to take a page from the Dutch. In the Netherlands, equity crowdfunding from unaccredited investors has been legal for the better...