How to select a crowdfunding project name

How to Select a Crowdfunding Project Name
Posted on May 23, 2014 by Michael Ibberson Updated May 23, 2014
Obscurity – it can work both for and against your project. Not in market approach or concept, but rather in title. Sometimes the unknown attracts by pulling at our curiosities, while at other times it simply pushes us away. When we think of crowdfunding project names, we tend to assume self-evident titles perform best, yet so many projects choose unclear names for the sake of branding or marketing.