Press Release – Investing Zone
Having won the account last month, pitching against three other agencies, creative agency
other takes a bold approach to taking InvestingZone to market.
Crowd equity platform InvestingZone offer investors a new way of backing companies for
people who want the higher returns and excitement of entrepreneurial SME and start-up
businesses –and are willing to take understandable risks.
Running through October and November, our campaign targets the confident investor
with an off and online media mix that includes national press, online space plus ambient
channels such as taxis, and oyster card covers handed out at key city underground stations.
With crowdfunding noise increasing the challenge was to carve out a unique place for
InvestingZone which is the only crowdfunding platform where the directors have direct
venture capital expertise.
In a series of creative treatments, no-frills headlines – ‘Not for idiots’, ‘Don’t follow the
crowd, work it’, ‘Nobody tells you what to do’, ‘The cleverest person you know is you’ – pull
no punches to attract the financially savvy to register.
Jon Dobinson, Executive Creative Director at other said:
“The InvestingZone campaign targets sophisticated investors who have seen plenty of
financial marketing. People with the confidence and knowledge to take big, entrepreneurial
investment decisions are used to thinking differently and aren’t afraid to back their own
judgment. Our work stands out because it speaks directly to them and makes a big impact
on a limited media budget. It’s a big departure from traditional old financial advertising, just
as InvestingZone itself is a big departure from the traditional old investment options. People
won’t ignore this campaign.”
InvestingZone backer, Jon Moulton said:
“Often the cleverest person an investor knows is him or herself. Nobody tells you what to
do! InvestingZone lets the investor spread the risk and take control, which is an exciting
prospect for most investors. If you’re an investor, try it.”