October 2013

Event: 2.11.13 – 16:30 to 19:00 – The future of Crowdfunding, is it a viable alternative investment?

SyndicateRoomone of the UK's leading Equity Crowdfunding platforms will be hosting what looks set to be a very timely and interesting event. The crowd can now invest in high quality opportunities as professional investors while also taking advantage of Seed Enterprise Investment Scheme and Enterprise Investment Schemes. Book your...

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Press Release – Investing Zone

Having won the account last month, pitching against three other agencies, creative agency other takes a bold approach to taking InvestingZone to market. Crowd equity platform InvestingZone offer investors a new way of backing companies for people who want the higher returns and excitement of entrepreneurial SME and start-up businesses –and are willing to take understandable risks.   Running through October and November, our campaign targets the confident investor with an off and online media  mix that includes national press, online space plus ambient channels such as taxis, and oyster card covers handed out at key city underground stations. With crowdfunding noise increasing the challenge was to carve out a unique place for InvestingZone which is the only crowdfunding platform where the directors have direct venture capital expertise. In a series of creative treatments, no-frills headlines – ‘Not for idiots’, ‘Don’t follow the crowd, work it’, ‘Nobody tells you what to do’, ‘The cleverest person you know is you’ - pull no punches to attract the financially savvy to register. Jon Dobinson, Executive Creative Director at other said: “The InvestingZone campaign targets sophisticated investors who have seen plenty of financial marketing. People with the confidence and knowledge to take big, entrepreneurial investment decisions are used to thinking differently and aren’t afraid to back their own judgment. Our work stands out because it speaks directly to them and makes a big impact on a limited media budget. It’s a big departure from traditional old financial advertising, just as InvestingZone itself is a big departure from the traditional old investment options. People won’t ignore this campaign.” InvestingZone backer, Jon Moulton said: “Often the cleverest person an investor knows is him or herself. Nobody tells you what to do! InvestingZone lets the investor spread the risk and take control, which is an exciting prospect for most investors. If you’re an investor, try it.”...

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FCA Crowdfunding Consultation

Source: The Fine Print Author: Simon Deane-Johns The FCA has today published its crowdfunding consultation, covering both crowd investment in equities and debt securities (which the FCA calls 'investment-based crowdfunding'), as well as the lender side of peer-to-peer lending ('loan-based crowdfunding'). The borrower side of loan-based crowdfunding was...

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Crowdfunding Regulatory Arbitrage

Source: The Pragmatist Author: Simon Deane-Johns October is 'crowdfunding month' out there in the regulatory world. The European Commission is consulting. The SEC is consulting. Some US states are consulting. And today, the FCA is consulting. The European Commission is still in fact-finding mode, so should have the luxury of plucking all...

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FCA crowdfunding proposals: industry reactions

Source: IFA The crowdfunding sector has broadly welcomed FCA proposals for regulating the sector though there is some concern amongst platforms over a 10% cap for retail clients participating in investment-based ventures. UKFCA chair Julia Groves says that. overall, the regulator’s proposals, put out for consultation this...

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City regulator unveils plans to regulate crowdfunding

Source: YourMoney.com The Financial Conduct Authority (FCA) has proposed new rules for regulating the crowdfunding and peer-to-peer lending industry. Under the proposals, consumers who want to invest in small or start-up businesses via crowdfunding platforms will receive clearer information about the business in which they are investing. Crowdfunding...

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